Conforma — Brand Identity & Assets

01

Logo

C-arc + ONFORMA = CONFORMA. All files are vector paths — no font dependency at render time.

Primary — dark bg

SVG ↓

Inverse — light bg

SVG ↓

Mono white

SVG ↓

Mono navy

SVG ↓

Mono cyan

SVG ↓

Primary

Inverse

Mono white

Mono navy

Mono cyan

Primary

Inverse

Mono white

Mono navy

Mono cyan

Primary

Inverse

Mono white

Mono navy

Mono cyan

Primary

Inverse

Mono white

Mono navy

Addpark — Primary

Addpark — Inverse

Addpark — Mono white

Addpark — Mono navy

Beta Machining — Primary

SVG ↓

Beta Machining — Inverse

SVG ↓

02

Colour

Click any swatch to copy the hex value to clipboard.

Primary palette

Cyan

#06C5D9 ⎘

Sky

#0EA5E9 ⎘

Sky Light

#38BDF8 ⎘

Navy

#020C1B ⎘

Navy 2

#071428 ⎘

Navy Deep

#0D1F3C ⎘

White

#FFFFFF ⎘

Extended — status & data visualisation

Amber

#F59E0B ⎘

Red

#EF4444 ⎘

Green

#10B981 ⎘

Slate

#64748B ⎘

03

Typography

Two typefaces. Outfit for interface and brand marks. IBM Plex Serif for editorial and long-form.

Outfit — Primary sans

Aa

700CONFORMA Bold

500Advanced molding.

400Body copy and UI labels

300Light captions and metadata

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?()@

Use for

Logo / markHeadlinesUI labelsNavigationButtonsBody copy

Google Fonts ↗

IBM Plex Serif — Editorial

Aa

600Engineering depth.

400Conformal molding insight

400iPrecision, by design.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?()@

Use for

Case studiesPull quotesReportsEditorial headingsLong-form

Google Fonts ↗

04

Templates

HTML for every touchpoint. Open → browser print → export as PDF.

Print & Document

🪪

Business Card

Print-ready · 85×55 mm

A4 · Reports & proposals

Open ↗

🧾

Invoice

A4 · Billing template

Digital & Presentations

📊

Slide Templates

16:9 · Cover, section, data

Open ↗

✍️

Email Signatures

HTML · Copy-paste ready

Open ↗

🎥

Zoom Background

1920×1080 · Virtual calls

Social & Online

LinkedIn Company Cover

1640×624 px (retina 2×)

Open ↗

𝕏

X / Twitter Header

1500×500 + Avatar 400×400

Profile + status copy

Open ↗

Environmental & Events

05

Brand Guidelines

The rules that keep Conforma consistent across every touchpoint.

G-01 · Logo

The C-arc and ONFORMA are one.

Never separate the C-arc from the wordmark in the horizontal lockup — they read as a single letterform spelling CONFORMA. Minimum clear space = cap-height on all four sides.

Dark bg → horizontal primary
Light surface → inverse
Favicon / profile avatar → mark-only
Never distort, rotate, or recolour individual arcs

G-02 · Colour

Navy + Cyan is the primary pair.

Navy (#020C1B) is the default background. Cyan (#06C5D9) is the single accent. Do not introduce new brand colours without approval.

Never cyan text on cyan background
Amber, Red, Green for data/status only
Avoid pure black — always use Navy

G-03 · Typography

Outfit for everything, Plex Serif for depth.

Outfit handles all primary communication. IBM Plex Serif is reserved for editorial: case study quotes, report headers, long-form narrative.

Headlines: Outfit 600–700
Body / UI: Outfit 400–500
Logo paths baked — Medium weight
Max two weights per layout

G-04 · Voice

Technical. Precise. Never overreaching.

Claims are backed by data. Customer names are kept private — programs described by sector and scope only.

Lead with what was measured
No "revolutionary" — use "measurable"
No customer logos or names in public materials

G-05 · Network

Conforma is the integration layer.

Manufacturing is done by certified partners. Always attribute capability accurately.

Addpark: main partner · AS9100 / ISO 9001 / ISO 13485
Beta Machining: solution partner · aerospace-grade CNC
Use partner lockup SVGs when co-presenting
Never claim partner certifications as Conforma's own

G-06 · Files

Always use the master SVG.

SVGs are masters — font-independent paths. PNGs are exports for specific digital use. Never upscale a PNG.

Social profile: 512 px PNG (mark-only)
Web / email: SVG preferred
Print: export from SVG at 300 dpi minimum
Presentations: 1024 or 2048 PNG

Press & Partner Kit ↗ Business Cards PDF ↓ Full CI Catalog ↗ Logo Usage Guidelines ↗

Download anything.Use it right.

Download anything.
Use it right.