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Conforma — Logo Variations
Rebuilt with the flush lockup as a single inseparable unit.
"C-mark + ONFORMA" is one shape. It is never split. Vertical compositions stack around the lockup — never inside it.
Core rule: The SVG mark is the C of CONFORMA. The lockup ([mark][ONFORMA]) is one indivisible unit — treat it like a single vector file. Anywhere you'd be tempted to "stack" the icon above the wordmark, use the icon-only version instead, OR stack metadata under the whole horizontal lockup.
01 · Primary Lockup — Dark Background
The canonical mark. Use this everywhere by default.
A · Hero · 40px wordmark · #020C1B
02 · Primary Lockup — Light Background (Co-Branding)
For partner decks, press materials, or anywhere the brand appears against light surfaces. Arcs darkened so contrast holds.
C · Light bg · Darkened arcs (#0891B2 set)
03 · Lockup + Meta — Tagline, Rule, Domain
The flush horizontal lockup stays intact as one unit. Only meta information (tagline, rule, domain) sits beneath it. Used on business cards, deck covers, footers — anywhere the brand needs context.
F · With domain (business card)
METAL AM · CONFORMAL COOLING
G · Full discipline tagline
04 · Icon Only — Favicon, Avatar, App Tile, Square Formats
When vertical space is constrained or the format is square, use the icon alone. Never stack the icon above "CONFORMA" — that breaks the flush logic. Use one of these instead.
I · App tile (rounded square)
K · Cyan tile (high visibility)
05 · Monochrome — Single Colour Production
For embroidery, engraving, fax, or single-colour print situations. The flush construction is preserved.
N · Full cyan (embroidery / engraving)
06 · Mark Scale — Stroke Compensation
Below ~20px the inner arcs collapse for legibility. The 16px favicon uses a thickened single arc + dot.
07 · Construction Spec
Mark geometry
Outer arc — r=36, stroke #06C5D9, w=7
Middle arc — r=23, stroke #0EA5E9, w=5
Inner arc — r=12, stroke #38BDF8, w=3.2
Dot — r=5.5, fill #06C5D9
Linecap — round · Opening — 120° right
Wordmark
Font — Outfit 400
Case — UPPERCASE
Letter-spacing — 0.08em
SVG height — font-size × 1.17
Gap icon↔text — 0 (flush)
Wordmark text — "ONFORMA" only
Clear space & rules
Min clearance — 1× icon width all sides
Min wordmark width — 120px
Min icon size — 16px
Never stack icon above wordmark
Never split the lockup